Absolutely fascinating interview with Ashley Highfield on Groklaw. Fascinating for all sorts of reasons, not least for the detailed insight into the thinking the BBC has to go through, but I found this particularly apposite:
Ashley Highfield: Well, I mean, first of all, let me just address that point of the situation we are in at the moment is because of DRM. The situation we are in at the moment is one where the UK -- I think, pretty much, uniquely -- has almost all of the content, the television content, that is consumed in the UK from all of the major broadcasters and certainly all the main public-service broadcasters -- the BBC, ITV, Channel 4 -- all available, for a period, free at the point of consumption, over IP.
Now, *that* has required a very long-term negotiation with the rights holders who up until two or three years ago were in a position of just simply not allowing any of their content, apart from very short clips, to be made available over IP. So this is something that we have taken the industry through the trade body for rights holders in the UK called PACT, P.A.C.T. -- we have taken them on this journey from no content being made available apart from clips to one where not just us now, but all the broadcasters, public-service broadcasters in the UK, are able to offer their television programs for a period of time free over the Internet.
And the way we've done that is by managing to assure the rights holders that their content will not easily be distributed beyond the UK where they have very important and for them, lucrative secondary rights windows. Now, that has required us to demonstrate a robust use of digital rights management. That's where we are.
And so where we are is a dramatically improved position from where we were two or three years ago when there was no content available -- to where we are now, where all of the broadcasters in the UK accounting for 80% of share of television have got their content up on the internet.
Where we want to get to is a much more flexible world where the content would be free of DRM. Now, that as an outcome would be of benefit for the audience, would be of benefit for the BBC. We've got to find ways in which that would not harm the rights holders' business. And that really is, I suppose, a challenge, and it's a challenge for all of us to work together on.
I still think the BBC's locked into a technology position that is going to get obsolete more rapidly than they anticipate, but I think Highfield should be applauded for showing transparency and for responding to what happened on the BBC blog - according to Highfield's own post, it was actually someone in the Comments who suggested he give an interview to Groklaw. Trebles all round.