<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
   <channel>
      <title>Messy Media</title>
      <link>http://blog.messymedia.net/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2009</copyright>
      <lastBuildDate>Tue, 21 Jul 2009 13:50:39 +0000</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs>
      
      <item>
         <title>Messy Media Ltd. Ceases Trading</title>
         <description>Messy Media Ltd has ceased trading. All enquiries related to Messy Media or its former assets should be directed to info (at) electricorange.co.uk.</description>
         <link>http://blog.messymedia.net/2009/07/messy_media_ltd_ceases_trading.html</link>
         <guid>http://blog.messymedia.net/2009/07/messy_media_ltd_ceases_trading.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Company News</category>
        
        
         <pubDate>Tue, 21 Jul 2009 13:50:39 +0000</pubDate>
      </item>
      
      <item>
         <title>MessyMedia ceases publishing</title>
         <description><![CDATA[Today, we're shutting down Westmonster, our UK political website. Last month, we closed our other site, Glitterditch. So we're no longer in the digital publishing business, and we're focussing instead on digital consulting to the UK media, NGO, and advocacy sectors.

We're not taking the decision lightly, but the fact is that the audiences for these titles didn't warrant continued investment, particularly in the light of the advertising downturn the media sector is wrestling with.

When we launched last year, it was with the belief that there was an unserved niche for stylised reporting and content that fell between what the large media companies were doing, and what independent bloggers were providing. We're not saying that isn't true, but we are saying it's going to take significant amounts of investment in marketing and audience-building to build a business in there, for all sorts of reasons.

We've also found it really hard to recruit writing talent for the titles. We started with the working assumption that there was a significant tranche of young journalists in the UK willing to take a punt on a small publisher in return for increasing their own profile - we were offering pay, of course, but linked to audience and posting levels. What we found was that, at least at this point in time, those writers just don't seem to exist in any significant numbers in this country. While we were able to find some very dedicated and talented writers, the effective advertising CPM we'd have needed to pay them a reasonable wage only existed at an audience size orders of magnitude larger than we were able to achieve.

That said, we've had a lot of fun during our brief stint as media moguls. Despite the size of the audience, Westmonster in particular had moments where it punched well above its weight, attracting the attention of the traditional media and of the blogosphere.

To all of those who read and supported our titles, and particularly to those few intrepid writers who were willing to have a go, we'd like to extend our heartfelt thanks.

We're still working on things, separately and together, and MessyMedia does have a future. But not, for now, in digital publishing.

<em>--Lloyd Shepherd & Andrew Levy, co-Managing Directors, MessyMedia</em>

]]></description>
         <link>http://blog.messymedia.net/2008/07/messymedia_ceases_publishing.html</link>
         <guid>http://blog.messymedia.net/2008/07/messymedia_ceases_publishing.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Company News</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">audience</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">consulting</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Glitterditch</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">messymedia</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">publishing</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Westmonster</category>
        
         <pubDate>Wed, 23 Jul 2008 13:58:49 +0000</pubDate>
      </item>
      
      <item>
         <title>Addictomatic = not &quot;slow&quot;</title>
         <description><![CDATA[<p>I thought the new <a href="http://addictomatic.com/topic/gordon+brown">Addictomatic</a> might be one answer to my <a href="http://www.dadblog.co.uk/?p=1664">request for slower news</a>, but it doesn't work for me because it organises content by its <em>source</em>. It really doesn't matter to me that a story comes from ask.com or Technorati, so why arrange it like that? Why not arrange all that stuff by, say, format, or date, or relevance?</p>
<div style="text-align:center;"><img src="http://www.dadblog.co.uk/wp-content/gordon-brown-addictomatic.jpg" alt="gordon brown | Addictomatic.jpg" border="0" width="457" height="336" /></div>]]></description>
         <link>http://blog.messymedia.net/2008/05/addictomatic-not-slow.html</link>
         <guid>http://blog.messymedia.net/2008/05/addictomatic-not-slow.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Design</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">addictomatic</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">slow news</category>
        
         <pubDate>Fri, 02 May 2008 08:34:08 +0000</pubDate>
      </item>
      
      <item>
         <title>Slow news and spotlights</title>
         <description><![CDATA[<p>If we can have slow food, why can't we have slow news? Why does everything around news have to be fast?
</p>
<p>The "slow food" movement treats food as something to be cherished, something to spend time with. Our appreciation and understanding of what food <em>is</em> increases with the time we spend with it. "Slows news" would see us organising our news sites in a way to allow attention to be given to a news story <em>over time</em>, rather than just at the instant at which it is producing the brightest light. To some extent, the rise of the blogosphere has already given us this facility, but it's diffuse and depends on additional tools and services - RSS readers, Google alerts, Twitter, whatever - to give an individual access to it. So why don't newspaper sites provide for slow news?
</p>
<p>Take, for instance, the front page of the Telegraph. No particular reason to pick on the Telegraph, I just plucked it from the air. As I write this, the following stories are being covered in one way or another:
</p>
<ul><li>Global warming</li>
<li>A father killing himself over a school place</li>
<li>The Austrian cellar nightmare</li>
<li>Gordon Brown and the 42-day internment plan</li>
<li>Boris Johnson "wooing" the LibDems</li>
<li>Ian McKellen returning as Gandalf</li>
<li>Chelsea v. Liverpool</li>
<li>Manchester United v. Barcelona</li>
<li>Shoaib's failed appeal</li>
<li>House prices sliding again</li>
<li>Calls for a "supermarket Tsar"</li>
<li>BSkyB's "secret weapon"</li>
<li>Toll roads - Britain needs more of them</li>
<li>Gordon Brown and the 10p tax rate fiasco</li>
<li>The price of progress in Beijing</li>
<li>A tasy recipe to get to your table in 10 minutes</li></ul>

<p>And that's just the stuff above the fold. Now, many of these represent a "story space" in which events will unfold. Some of these "story spaces" might even make sense as a navigational entity, say a "topic" page. Off the top of my head I'd say we've got the following "story spaces" represented in here:
</p>
<ul><li>Global warming</li>
<li>School admissions and the stress they cause</li>
<li>The Austrian cellar nightmare</li>
<li>42-day internment</li>
<li>The London Mayoral election</li>
<li>The remaking of the Hobbit</li>
<li>Chelsea v. Liverpool</li>
<li>Manchester Utd. v Barcelona</li>
<li>The Champions League</li>
<li>Shoaib's cricket ban</li>
<li>House prices</li>
<li>Supermarket regulation</li>
<li>BSkyB</li>
<li>Digital TV competition in Britain</li>
<li>Tax in Britain</li>
<li>Poverty in Britain</li>
<li>Gordon Brown</li>
<li>China</li>
<li>Recipes</li>
</ul>
<p>See the problem? From an IA perspective these are all over the place. Global warming, house prices and 42-day internment are all obvious topic pages. But what "level" should the Shoaib cricket ban on? And what's the best way to organise all the coverage around an individual football match? From a <em>human</em> perspective, these story spaces make perfect sense. I'd love the Telegraph to provide me a single destination on, for instance, supermarket regulation. And I'd love that page to include a bit more than just the most recent stories that fall into that area. I'd love it to include some analysis, some data, some stuff from the web. I'd love it to be "slow." Which causes another problem. Who does that editing? And how is the page maintained and updated?
</p>
<p>Some sites, notably the NY Times, are using "topics" to provide a <em>kind</em> of slow news experience. But for me these topic pages are simply dressed up archives. They do of course provide a valuable service, both to the user and to the site publisher in the form of SEO. But they're not necessarily all that pleasing as <em>media experiences</em>.
</p>
<p>I think this "slow news" idea is one reason why Wikipedia's coverage of news events is often so attractive. Firstly, Wikipedia provides a single and persistent URL around a story (which newspapers sites often, notably, do <em>not</em> do). Then that page starts to develop and grow. Information starts to attach itself to the URL. The page's informational value increases at least partly <em>because</em> it's a single page. And, of course, because of the nature of Wikipedia the "maintenance" question comes pre-answered.
</p>
<p>Where's the newspaper equivalent? I'm not sure I know. But I do think it's worthy of consideration. At the moment, something happens and newspaper sites shine a bright, searing spotlight onto it. We get a tight, focussed dose of detail. And then the spotlight moves on to something else. If the original subject comes back into the news, we shine the spotlight onto it once more, and we often get the same detail or maybe a bit more. The problem is, to see the whole of a topic, we need <em>some</em> light shining on it <em>all the time</em>. A random series of superbright spotlights gives us a distorted picture of what we're looking at.
</p>
<p>So, slow news and consistent light. Maybe I should tag a few IA types to give some thoughts on this?</p>]]></description>
         <link>http://blog.messymedia.net/2008/04/slow-news-and-spotlights.html</link>
         <guid>http://blog.messymedia.net/2008/04/slow-news-and-spotlights.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Design</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">journalism</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">newspapers</category>
        
         <pubDate>Wed, 30 Apr 2008 22:03:33 +0000</pubDate>
      </item>
      
      <item>
         <title>links for 2008-04-10</title>
         <description><![CDATA[<ul class="delicious">
	<li>
		<div class="delicious-link"><a href="http://www.guardian.co.uk/media/2008/apr/09/pressandpublishing.mediabusiness?gusrc=rss&feed=technology">Magazine publisher Hachette Filipacchi UK buys DigitalSpy | Media | guardian.co.uk</a></div>
		<div class="delicious-extended">Verrry interesting. No price disclosed though. DigitalSpy has over 2 million news users, and over 3 million forum users.</div>
		<div class="delicious-tags">(tags: <a href="http://del.icio.us/messymedia/hachettefilipacchi">hachettefilipacchi</a> <a href="http://del.icio.us/messymedia/digitalspy">digitalspy</a> <a href="http://del.icio.us/messymedia/m&a">m&a</a>)</div>
	</li>
	<li>
		<div class="delicious-link"><a href="http://www.switched.com/">AOL Tech Network</a></div>
		<div class="delicious-extended">AOL groups its tech blogs together under one banner.</div>
		<div class="delicious-tags">(tags: <a href="http://del.icio.us/messymedia/aol">aol</a>)</div>
	</li>
	<li>
		<div class="delicious-link"><a href="http://www.simonwaldman.net/2008/04/08/aop-iab-the-data-behind-a-quite-remarkable/">AOP/ IAB - the data behind a quite remarkable year</a></div>
		<div class="delicious-extended">Simon on the incredible results in online advertising of the past week.</div>
		<div class="delicious-tags">(tags: <a href="http://del.icio.us/messymedia/advertising">advertising</a> <a href="http://del.icio.us/messymedia/aop">aop</a>)</div>
	</li>
</ul>]]></description>
         <link>http://blog.messymedia.net/2008/04/links_for_20080410.html</link>
         <guid>http://blog.messymedia.net/2008/04/links_for_20080410.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Delicious</category>
        
        
         <pubDate>Thu, 10 Apr 2008 18:31:59 +0000</pubDate>
      </item>
      
      <item>
         <title>links for 2008-03-31</title>
         <description><![CDATA[<ul class="delicious">
	<li>
		<div class="delicious-link"><a href="http://nedbatchelder.com/blog/200803/active_urls.html">Ned Batchelder: Active URLs</a></div>
		<div class="delicious-extended">OmniTI has a new site design, and they've done something unusual with their URLs. Rather than have them be primarily noun clauses, as in www.example.com/about/jobs, they've made them all complete sentences, leading with an active verb. Their jobs page is</div>
		<div class="delicious-tags">(tags: <a href="http://del.icio.us/messymedia/design">design</a> <a href="http://del.icio.us/messymedia/informationarchitecture">informationarchitecture</a> <a href="http://del.icio.us/messymedia/urls">urls</a>)</div>
	</li>
</ul>]]></description>
         <link>http://blog.messymedia.net/2008/03/links_for_20080331.html</link>
         <guid>http://blog.messymedia.net/2008/03/links_for_20080331.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Delicious</category>
        
        
         <pubDate>Mon, 31 Mar 2008 18:31:18 +0000</pubDate>
      </item>
      
      <item>
         <title>BBC News redesign</title>
         <description><![CDATA[<p>Er, <a href="http://news.bbc.co.uk/">that's it</a>?</p>]]></description>
         <link>http://blog.messymedia.net/2008/03/bbc_news_redesign.html</link>
         <guid>http://blog.messymedia.net/2008/03/bbc_news_redesign.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Design</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">bbc</category>
        
         <pubDate>Mon, 31 Mar 2008 09:36:43 +0000</pubDate>
      </item>
      
      <item>
         <title>Completetosh on journalism</title>
         <description><![CDATA[<p>Neil's in America pontificating on journalism, and he's written something <a href="http://www.completetosh.com/weblog/2008/03/29/serious-us-journalisms-broccoli-complex/">fruitful and thought-provoking</a>:</p>
<blockquote><p>Serious journalism was described at the conference, repeatedly, as something like broccoli, or medicine the citizenry needs to spoon down, no matter how unpalatable, if democracy is to survive. That’s despite the fact investigative, or civic, journalism is still seen inside the industry as being at the top end of what we do. Yet I struggle to think of another industry that views its premium product as something akin to a nasty cough syrup - necessary, good for your health, but irredeemably foul-tasting.
</p></blockquote>
<p>Indeed. Remember when journalism used to be <em>fun</em> as well as <em>important</em>? Hair shirts off, please.</p>]]></description>
         <link>http://blog.messymedia.net/2008/03/completetosh_on_journalism.html</link>
         <guid>http://blog.messymedia.net/2008/03/completetosh_on_journalism.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Journalism</category>
        
        
         <pubDate>Sun, 30 Mar 2008 11:51:59 +0000</pubDate>
      </item>
      
      <item>
         <title>The people who don&apos;t</title>
         <description><![CDATA[<p>I was at another one of those dinner parties last night where the other people were frankly bothered and bewildered by the fact that I blog and use RSS to track hundreds of different information sources. "How do you find the <em>time</em>?" was the cry, and I didn't have an answer. I don't know where I find the time. Maybe I watch less television.</p>

<p>But it did make me think - again - that people in Britain over the age of, say, 35, are <em>in the main</em> not using this stuff. And then I found this on my RSS reader this morning: <a href="http://metzmash.typepad.com/folderone/2008/03/90-of-your-cust.html">MetzMash: 89% of Your Customers Don't Blog</a>:</p>
<blockquote><p>So, based on the aggregation of the Forrester studies from 2007, based on the United States, here are the key take-aways that I have, about our social media use, on average:</p>

<p>75% of your customers don't read blogs<br />

89% of your customers don't write a blog, either<br />

71% of your customers don't watch user-generated content<br />

75% of your customers don't visit social networking sites (e.g. MySpace, Facebook)<br />

82% of your customers don't participate in discussion forums<br />

75% of your customers don't read online ratings or reviews<br />

89% of your customers don't post online ratings or reviews<br />

92% of your customers don't use RSS<br />

</p></blockquote>
<p>And this is in <em>America</em>. In Britain, I reckon those numbers are even bigger, and for the over-35s, even bigger again. Worth thinking about.</p>]]></description>
         <link>http://blog.messymedia.net/2008/03/the_people_who_dont.html</link>
         <guid>http://blog.messymedia.net/2008/03/the_people_who_dont.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Social Media</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">statistics</category>
        
         <pubDate>Sat, 29 Mar 2008 13:06:37 +0000</pubDate>
      </item>
      
      <item>
         <title>Politics and social networks</title>
         <description><![CDATA[<p>Fascinating article in the NY Times today about the way younger people are <a href="http://www.nytimes.com/2008/03/27/us/politics/27voters.html?ex=1364356800&en=2f1a77edb6185cd2&ei=5088&partner=rssnyt&emc=rss">swapping news among themselves</a>:</p>
<blockquote><p>According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.

</p></blockquote>
<p>This trend away from gatekeepers and towards social networks is not a new idea, of course, but the importance of the Times piece is perhaps the extent to which it has already happened - and the extent to which it is driving engagement. The piece makes the point that the Democrat nomination race has attracted a lot of attention among young people, and it is perhaps dangerous to see the present, unique, political moment as the start of a long-term shift. But it's also true that in Britain the reemergence of the right wing has seen the start of a similar movement, albeit on a smaller scale, led by successful right-wing bloggers. And for news organisations, here's the money quote:</p>

<blockquote>Ms. Buckingham recalled conducting a focus group where one of her subjects, a college student, said, “If the news is that important, it will find me.”
</blockquote>]]></description>
         <link>http://blog.messymedia.net/2008/03/politics_and_social_networks.html</link>
         <guid>http://blog.messymedia.net/2008/03/politics_and_social_networks.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Social Media</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">politics</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">social networks</category>
        
         <pubDate>Thu, 27 Mar 2008 07:46:11 +0000</pubDate>
      </item>
      
      <item>
         <title>links for 2008-03-20</title>
         <description><![CDATA[<ul class="delicious">
	<li>
		<div class="delicious-link"><a href="http://feeds.feedburner.com/~r/Techcrunch/~3/254189633/">More Bloggers Raising Money. Here Come The Politics. And Here Comes My Rant.</a></div>
		<div class="delicious-extended">ust a month ago VentureBeat reported a $320,000 raise. In 2007 we saw Sugar Inc. ($10 million), GigaOm ($1 million), Xconomy, Blogher ($3.5 million) and The Huffington Post ($10 million) raise venture capital. That’s at least $25 million in 2007 investe</div>
		<div class="delicious-tags">(tags: <a href="http://del.icio.us/messymedia/blogs">blogs</a> <a href="http://del.icio.us/messymedia/venturecapital">venturecapital</a> <a href="http://del.icio.us/messymedia/funding">funding</a>)</div>
	</li>
</ul>]]></description>
         <link>http://blog.messymedia.net/2008/03/links_for_20080320.html</link>
         <guid>http://blog.messymedia.net/2008/03/links_for_20080320.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Delicious</category>
        
        
         <pubDate>Thu, 20 Mar 2008 17:18:36 +0000</pubDate>
      </item>
      
      <item>
         <title>links for 2008-03-17</title>
         <description><![CDATA[<ul class="delicious">
	<li>
		<div class="delicious-link"><a href="http://blogs.guardian.co.uk/digitalcontent/2008/03/after_bebo_could_travelnetwork.html">After Bebo could travel networking site Where Are You Now be worth £100m?</a></div>
		<div class="delicious-extended">Er, no. Probably.</div>
		<div class="delicious-tags">(tags: <a href="http://del.icio.us/messymedia/travel">travel</a> <a href="http://del.icio.us/messymedia/bebo">bebo</a> <a href="http://del.icio.us/messymedia/wherearetheynow">wherearetheynow</a> <a href="http://del.icio.us/messymedia/m&a">m&a</a> <a href="http://del.icio.us/messymedia/valuation">valuation</a>)</div>
	</li>
</ul>]]></description>
         <link>http://blog.messymedia.net/2008/03/links_for_20080317.html</link>
         <guid>http://blog.messymedia.net/2008/03/links_for_20080317.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Delicious</category>
        
        
         <pubDate>Mon, 17 Mar 2008 17:18:50 +0000</pubDate>
      </item>
      
      <item>
         <title>Jean-Philippe Maheu: search and storytelling</title>
         <description><![CDATA[<p>PaidContent's <a href="http://feeds.feedburner.com/~r/pcorg/~3/253032438/">interview with Jean-Philippe Maheu, Chief Digital Officer at Ogilvy</a>, has lots of interesting stuff in it - such as the fact that Ogilvy no longer has a "digital" department, but instead adds digital to "everything we do". But I was particularly taken by this:</p>
<blockquote><p>Marrying search with storytelling: Digital advertising has largely been focused on search, while traditional advertising has been about condensing a narrative about a product into a 30-second TV commercial, a page in a magazine or newspaper, or a billboard. Among Maheu's goals when he took the job at Ogilvy last year was to bring the art of storytelling to interactive advertising: "One of the key things we're working on is how to engage with Yahoo, Google and MSN in a way that is creative, unique and that is a bit more strategic than just buying media."</p></blockquote>
<p>The notion of "telling stories" through advertising seems to me to be fundamental to the business of selling stuff to people. And it seems it must be particularly hard to do through search advertising (so why are Ogilvy only talking to GYM about it?). Advertising through "social media" seems to be <em>all</em> about telling stories. Which is maybe why Bebo went for as much as it did.</p>]]></description>
         <link>http://blog.messymedia.net/2008/03/jeanphilippe_maheu_search_and.html</link>
         <guid>http://blog.messymedia.net/2008/03/jeanphilippe_maheu_search_and.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Media Business</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
        
         <pubDate>Mon, 17 Mar 2008 15:46:24 +0000</pubDate>
      </item>
      
      <item>
         <title>Popbitch libel case</title>
         <description><![CDATA[<p>Max Beesley has <a href="http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=40617&c=1">won his libel case against Popbitch</a>:</p>
<blockquote><p>Hotel Babylon star Max Beesley today accepted a formal apology and "substantial" damages from gossip website Popbitch at London's High Court.</p>

<p>The actor sued after Popbitch Ltd claimed in its weekly celebrity gossip e-mail to members that he had lined up three women for sex at a TV industry party in Cannes.
</p>
<p>In the 11 October issue of the e-mail, which is sent to roughly 360,000 people, it was also claimed that Beesley told one woman who had turned him down to go away so he could find someone else.

</p></blockquote>

<p>Is this the first time an online-only publication has paid out "substantial" damages - without bankrupting itself?</p>]]></description>
         <link>http://blog.messymedia.net/2008/03/popbitch_libel_case.html</link>
         <guid>http://blog.messymedia.net/2008/03/popbitch_libel_case.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Media Business</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">libel</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">max beesley</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">popbitch</category>
        
         <pubDate>Mon, 17 Mar 2008 15:38:01 +0000</pubDate>
      </item>
      
      <item>
         <title>Yahoo - still mobilising</title>
         <description><![CDATA[<p>One workable definition of media is the collection of properties capable of mobilising large audiences, and if <a href="http://www.techcrunch.com/2008/03/16/yahoo-buzz-yahoo-reveals-stats-from-the-first-two-weeks/">Techcrunch's article on Yahoo Buzz's first two weeks</a> is anything to go by, Yahoo! can still mobilise massive audiences through the presentation of news on its page. It seems extraordinary that an organisation that can shove these kinds of numbers through its pipeline should be struggling to find a future. But there you go.</p>]]></description>
         <link>http://blog.messymedia.net/2008/03/yahoo_still_mobilising.html</link>
         <guid>http://blog.messymedia.net/2008/03/yahoo_still_mobilising.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Media Business</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">yahoo</category>
        
         <pubDate>Sun, 16 Mar 2008 22:32:51 +0000</pubDate>
      </item>
      
   </channel>
</rss>

