Lloyd has worked in digital media since 1997, after almost a decade as a working journalist. Since 1997, his two biggest gigs have been with Yahoo! and the Guardian.

For five years Lloyd worked at Guardian Unlimited in various roles, finishing up as Deputy Director of Digital Publishing for Guardian Newspapers, the parent of Guardian Unlimited. Lloyd ran three teams during this time: the developers (who wrote the code), the producers (who made new products happen) and user help (who made sure our users are happy). He also had more general responsibility for digital media strategy at Guardian Newspapers, shared with the Guardian Unlimited editors and sales heads. His boss was Simon Waldman, director of digital publishing, who has his own very good work blog at simonwaldman.net.

Bracketing his time at the Guardian, Lloyd had two separate tours at Yahoo!. From 1998-2001, he was production director at Yahoo! UK and Ireland, responsible for rolling out many of the properties which turned Yahoo! from a search engine into a portal (remember those?), including Mail, Chat, Auctions, Groups, My Yahoo! and Shopping. In this role, Lloyd ran the production and development teams in the UK.

In March 2006, Lloyd began his second stint at Yahoo!, as Director of News, Sport and Information for Yahoo! Europe. In this role, he was responsible for the business and product development side of a range of products across Yahoo!'s European territories, including news, sport, finance, weather and jobs. During this second tour of duty, Lloyd relaunched the Yahoo! News site across Europe, and also launched Yahoo! Eurosport, a new sport site in partnership with Eurosport.

Lloyd did a year of bits and pieces of Net stuff before Yahoo!, including being site editor at Interactive Investor and doing some crazy boo.com-type stuff in Canada with a firm called Behaviour. Their domain has now been taken over by an Attention Deficit Hyperactive Disorder charity. If there's a better metaphor for the first dotcom boom, he's yet to find it.

Prior to 1997, Lloyd was a journalist, writing about the film and TV businesses and doing the odd bit of freelance stuff for the newspapers. He lives in South London with his wife, who works in education policy, and his two children.