The people who don't

I was at another one of those dinner parties last night where the other people were frankly bothered and bewildered by the fact that I blog and use RSS to track hundreds of different information sources. "How do you find the time?" was the cry, and I didn't have an answer. I don't know where I find the time. Maybe I watch less television.

But it did make me think - again - that people in Britain over the age of, say, 35, are in the main not using this stuff. And then I found this on my RSS reader this morning: MetzMash: 89% of Your Customers Don't Blog:

So, based on the aggregation of the Forrester studies from 2007, based on the United States, here are the key take-aways that I have, about our social media use, on average:

75% of your customers don't read blogs
89% of your customers don't write a blog, either
71% of your customers don't watch user-generated content
75% of your customers don't visit social networking sites (e.g. MySpace, Facebook)
82% of your customers don't participate in discussion forums
75% of your customers don't read online ratings or reviews
89% of your customers don't post online ratings or reviews
92% of your customers don't use RSS

And this is in America. In Britain, I reckon those numbers are even bigger, and for the over-35s, even bigger again. Worth thinking about.